MindTheGraph: 184% Organic Traffic Growth & 1st LLM Ranking

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Overview

MindTheGraph is a SaaS platform that empowers users to create visual infographics with ease. As a growing company in a competitive space, MindTheGraph sought to significantly expand its organic reach and user base through SEO. They partnered with Centrisys as their growth and SEO partner to lead a data-driven content and search strategy. Centrisys provided strategic leadership, crafting a comprehensive SEO game plan that aligned with MindTheGraph’s business goals. The result was a dramatic increase in organic visibility, traffic, and keyword rankings, ultimately driving more sign-ups and brand authority for MindTheGraph - also opening up the new channel of AI search.

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Challenges

Despite a strong product, MindTheGraph faced several SEO and growth challenges:

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• Stagnant Organic Traffic: Their website traffic had plateaued, limiting new user acquisitions from search.
• No reach or ranking on LLMs: Their website and SEO had not been optimized for LLM ranking and required an overhaul
• Competitive Niche: The visual infographic market is crowded with well-funded competitors, making it hard to rank for high-value keywords.
• Content Gaps: MindTheGraph’s existing content wasn’t fully optimized or was missing key topics that potential users were searching for.
• Technical SEO Issues: Site performance and a few technical glitches (slow page speed, suboptimal site structure) hindered search engine crawling and indexing.
• Limited Backlinks: MindTheGraph’s domain lacked authoritative backlinks compared to competitors, affecting its credibility in Google’s eyes.

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These challenges meant MindTheGraph needed a holistic SEO strategy to break through to the next level of growth.

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Strategy

Centrisys stepped in with a confident, structured plan to turn MindTheGraph’s challenges into opportunities. The strategy was anchored in data analysis and tailored for SaaS growth:

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1. Comprehensive SEO Audit
   Centrisys conducted an in-depth audit of MindTheGraph’s website, identifying technical fixes (improving load times, mobile responsiveness, fixing broken links) and on-page SEO improvements. This audit set the baseline for all subsequent actions.
2. Keyword Research & Content Roadmap
   Using advanced SEO tools and competitive analysis, Centrisys uncovered high-intent keywords in the infographic and visual design space. They built a content roadmap to target these keywords, including long-tail queries that MindTheGraph’s competitors overlooked.
3. Content Optimization & Creation
   The team optimized 100+ content pieces, updating existing blog posts with better keywords, meta tags, and engaging visuals, and publishing new SEO-focused articles and infographic guides. Each piece was crafted to satisfy user intent and search engine guidelines, increasing relevance for target queries.
4. On-Page and Technical SEO
   Centrisys fine-tuned MindTheGraph’s on-page elements (titles, headings, internal links) and cleaned up technical issues. They improved site architecture, ensuring that the site was easily crawlable. Structured data and snippet-friendly formatting (like clear headings and lists) were added to content to capture featured snippets in search results.
5. Authority Building
   To elevate MindTheGraph’s domain authority, Centrisys executed a white-hat link-building campaign. This included digital PR outreach, leveraging MindTheGraph’s own infographics as linkable assets, guest posting on reputable sites in the SaaS and design niche, and fostering partnerships. Over time, these efforts boosted MindTheGraph’s backlink profile and credibility.
6. Continuous Monitoring & Optimization
   Throughout the campaign, Centrisys tracked performance via Google Search Console and analytics. They held regular strategy calls with MindTheGraph’s team to review progress, share insights, and adjust tactics. This agile approach ensured the strategy stayed effective amid Google algorithm changes or new opportunities.

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By combining these tactics, Centrisys implemented a full-funnel SEO strategy that systematically grew MindTheGraph’s organic presence.

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Deliverables

Over the course of the partnership, Centrisys delivered a suite of tangible outputs and services to drive MindTheGraph’s SEO growth:

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• SEO Audit Report: A detailed report highlighting technical issues, content gaps, and SEO opportunities, along with a prioritized action plan.
• Keyword Strategy & Content Calendar: A strategic blueprint listing target keywords (short-tail and long-tail) mapped to content topics, resulting in a calendar for consistent content production.
• 100+ Optimized Content Pieces: End-to-end content production and optimization – including blog posts, how-to guides, case studies, and infographic-rich articles – all tailored to rank for specific keywords and provide value to MindTheGraph’s audience.
• On-Site SEO Enhancements: Implementation of technical fixes (site speed optimization, mobile UX improvements, sitemap and robots tuning) and on-page SEO enhancements (optimized meta titles/descriptions, header tags, schema markup for rich results).
• Link Building & PR Campaigns: Secured high-quality backlinks through guest posts, influencer collaborations, and by getting MindTheGraph’s infographics featured on industry publications. This authority building improved MindTheGraph’s domain trust and helped content rank higher.
• Analytics & Reporting: Monthly performance reports and review meetings, providing transparent tracking of key metrics (traffic, rankings, impressions, conversions) and actionable insights. This ensured both Centrisys and MindTheGraph remained aligned on goals and progress.

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Each deliverable was aligned with MindTheGraph’s growth objectives, ensuring that SEO activities translated into meaningful business outcomes.

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Results

The Centrisys–MindTheGraph partnership yielded outstanding, data-proven results. Within 12 months, MindTheGraph experienced a surge in organic performance that outpaced expectations. Key outcomes included:

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• 184% Year-over-Year Increase in Organic Traffic: MindTheGraph’s website traffic nearly doubled compared to the previous year, bringing a significant influx of new users.
• First rankings on LLM's achieved: Within 3.5 months, MindTheGraph was ranking and recommended for over 25 query topics.
• 2000+ New Keyword Rankings: The site gained rankings for thousands of new search terms, including many high-intent keywords in the infographic and design niche.
• 500+ Featured Snippet Placements: MindTheGraph’s content captured over 500 featured snippets (position zero results), enhancing visibility and thought leadership for countless search queries.
• 100+ Content Pieces Published/Optimized: A robust library of fresh, optimized content now drives continuous traffic and engagement, covering all stages of the customer journey.
• Improved Conversion Rates: (Indirectly) The increase in targeted traffic led to more trial sign-ups and conversions, as visitors arriving via search found highly relevant content and calls-to-action on MindTheGraph’s site.

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Centrisys’s SEO campaign delivered consistent month-over-month growth in clicks from Google search. By the end of the year, MindTheGraph’s organic traffic was 84% higher than the same period a year before. This translates to thousands of additional visitors discovering MindTheGraph every month through unpaid search. Such a substantial traffic boost significantly lowered customer acquisition costs and expanded MindTheGraph’s market reach.
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With Centrisys’s content and optimization strategy, MindTheGraph saw an explosion of new keyword rankings. The website went from ranking on page 1 for a handful of terms to appearing for hundreds of valuable search queries in top positions. In total, over 2,000 new keywords (many of them long-tail queries with strong conversion intent) started driving traffic. This broad keyword footprint means MindTheGraph is now present wherever its potential customers search for infographic solutions or related design tips. Notably, MindTheGraph began to outrank some larger competitors for strategic keywords, a testament to the effectiveness of Centrisys’s approach.

The campaign not only drove clicks but also dramatically increased MindTheGraph’s search impressions – a measure of how often the site appears in search results. As the chart shows, impressions roughly doubled over the year. This means Google is presenting MindTheGraph’s pages far more frequently to searchers, a direct result of higher rankings and broader keyword coverage. Greater impressions combined with strong content relevance led to the corresponding spike in clicks (traffic) and an influx of new users. Additionally, by securing 500+ featured snippets, MindTheGraph consistently appears at the very top of search results for many questions (for example, “how to create an infographic”), reinforcing its authority and attracting click-throughs from curious users.

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Overall, these results underscore a successful SEO transformation. MindTheGraph went from being a relatively modest player in organic search to a dominant informational resource in its category. The improvements are not just in raw traffic, but in the quality of that traffic: MindTheGraph is attracting its target audience (marketers, educators, businesses) right when they’re searching for solutions that MindTheGraph provides.

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Client Feedback

The MindTheGraph team was thrilled with the partnership and outcomes. Their feedback speaks to the impact of Centrisys’s work and the collaborative relationship built along the way:

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“Working with Centrisys was a game-changer. In just a year, our organic traffic and sign-ups surged beyond expectations. The Centrisys team didn’t just bring us more visitors – they brought the right visitors by understanding our product and audience deeply. It felt like having an in-house SEO powerhouse guiding our growth.” – Mark Collins, Co-founder & CEO, MindTheGraph

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“Centrisys provided a clear SEO vision and executed it flawlessly. Their content strategy was particularly impressive – they found keywords and topics we hadn’t even considered and turned them into high-performing pages on our site. The 84% traffic growth speaks for itself, but beyond the numbers, Centrisys educated our team and instilled SEO best practices across our marketing efforts. They’ve been more than a vendor; they’ve been a true growth partner.” – Head of Marketing, MindTheGraph

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