Growing Organic Traffic from 0 to 2,200 in 5 Months in a New Category

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Overview

MCAI is an early-stage startup offering a cutting-edge AI platform that helps mid-size and enterprise tech companies sell more effectively to “purchasing bots.” In an era where AI algorithms increasingly handle B2B buying decisions, MCAI’s solution enables human sales teams to adapt and cater to these non-human buyers. As a pioneer in this nascent space, MCAI needed to build market awareness from the ground up. They partnered with Centrisys, a B2B SaaS marketing agency, to establish thought leadership, create a new product category, and generate initial demand through SEO-driven content and innovation.

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The Challenge

MCAI faced a unique set of challenges as a first-mover in an unproven technology space:

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• Undefined Market & Category: The concept of “selling to purchasing bots” was entirely new. Potential customers weren’t searching for solutions because they didn’t yet know such solutions existed. MCAI had to educate the market on the problem and the solution simultaneously.
• Zero Organic Visibility: Being a brand-new domain, the company started with virtually 0 organic traffic and no online awareness. They couldn’t rely on existing search interest or brand searches, making organic growth an uphill battle.
• Building Trust in AI: Selling an AI product in its own new category meant MCAI had to build credibility from scratch. Establishing trust required authoritative content and third-party validation, so that skeptics would take the unfamiliar solution seriously.

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Centrisys’ Strategy

Centrisys devised an innovation-focused SEO strategy to tackle these challenges head-on. The engagement scope centered on creating demand where none existed and positioning MCAI as the go-to authority in its space. Key pillars of the strategy included:

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Strategic Keyword & Category Mapping

When a search category is undefined, you have to define it yourself. Centrisys conducted in-depth research to map out the emerging theme of AI-driven purchasing. This meant identifying tentative keywords and questions potential buyers would ask if they knew about the concept (e.g. “AI procurement process,” “how to sell to AI buyers”). The team strategically coined and promoted terminology, ensuring MCAI would rank for the category terms it was introducing to the market.

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Foundational Content Creation

We launched a content program from scratch, focusing first on educational, thought-leadership pieces. Early content answered fundamental questions like “What are purchasing bots?” and “How do AI buyers make decisions?” By addressing problem-aware and solution-aware topics, MCAI’s blog became a primary resource for information on selling to AI-driven buyers. This foundational content not only drew in curious readers but also framed MCAI as the expert guiding them through a new frontier.

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Category Education Assets

To further solidify the new category, Centrisys developed dedicated educational assets. We built a glossary of terms related to AI purchasing and sales automation, along with deep-dive explainers on the technology. These assets served dual purposes: they boosted SEO by targeting definitional queries, and they helped define industry vocabulary. By hosting the canonical definitions on MCAI’s site, we ensured that anyone researching this space would likely land on MCAI’s resources first.

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Technical SEO Foundation

Given the site was brand new, a strong technical foundation was critical. Centrisys set up MCAI’s website for SEO success from the ground up: optimizing site speed, ensuring mobile friendliness, and implementing clean URL structures and meta tags. We performed comprehensive on-page SEO for every new content piece (titles, headers, schema markup where appropriate) to maximize early crawlability. By fixing technical issues preemptively and following SEO best practices, we made sure Google could discover and index this new content quickly despite the domain’s youth.

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Generative Engine Optimization (GEO)

As an innovator, MCAI also needed visibility on emerging AI discovery platforms. Centrisys pioneered Generative Engine Optimization (GEO) tactics – optimizing content to be easily consumed and cited by generative AI systems (like GPT-powered search assistants). This involved structuring content with clear question-answer formats, providing concise summaries, and using schema and metadata that AI co-pilots could parse. The goal was to have MCAI’s insights surface in tools like Bing Chat, Copilot, and Perplexity when users queried about AI purchasing or algorithmic buyers. By thinking beyond traditional search, we positioned MCAI to gain early exposure in AI-driven search results as well.

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Authority Building via PR & Backlinks

To build credibility in an unestablished field, Centrisys pursued strategic PR and guest posting. We secured thought-leadership articles for MCAI’s founders in relevant tech publications, explaining the concept of selling to AI buyers. These efforts generated authoritative backlinks and media citations that signaled trust to search engines. We also collaborated with industry influencers and got MCAI mentioned in a few AI trend round-ups. This off-page SEO work was crucial in legitimizing the new category — when readers and Google saw respected sites talking about “purchasing bots” and referencing MCAI, it reinforced that this was a real, important topic.

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Results

Within just five months, Centrisys’s holistic approach delivered impressive early results for MCAI, validating the power of category-first SEO for a pioneering startup. The new content went from invisible to a steady stream of targeted visitors, and MCAI quickly became synonymous with the “AI purchasing” niche.

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Organic search clicks climbed steadily from essentially zero to over 2,000 per month within five months (blue line), while search impressions (purple line) surged to around 55,000 per month as MCAI’s content gained visibility for an expanding set of keywords. This rapid growth in organic traffic — achieved in an entirely new topic area — demonstrated that educating the market was converting into real demand.

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• 0 → 2,200 organic visits in 5 months: Starting from scratch, MCAI’s website reached approximately 2.2k monthly organic users by Month 5. This initial traction proved that even without existing search volume, the right SEO strategy could create an audience almost out of thin air.
• Multiple first-page keyword rankings: The site secured top rankings for newly coined, high-intent queries. For example, MCAI became one of the #1–3 results for searches like “how to sell to AI buyers” and “purchasing bot SEO,” terms that barely anyone had ranked for before. Owning these keywords gave MCAI a first-mover advantage in capturing leads interested in AI-based purchasing.
• Authority and AI engine recognition: MCAI’s thought leadership content was not only drawing human visitors, but also the attention of AI search tools. By Month 5, the company’s insights were being cited by AI assistants (e.g. appearing as referenced answers in engines like Perplexity and Bing Chat), extending MCAI’s reach into generative search results

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By Month 5, MCAI’s content had earned prominent spots on Google for targeted queries in this new category. As shown above, the site ranked on page one (often in the top 3 positions) for terms such as “how to sell to AI buyers” and “purchasing bot SEO,” yielding hundreds of clicks and tens of thousands of impressions from these queries. Capturing these rankings so early not only drove traffic, but also signaled to the industry that MCAI was the definitive authority on this emerging topic.

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Client Feedback

MCAI’s team was thrilled to see interest growing around a concept that was completely novel just a few months prior:

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“For an early-stage startup with a bold idea, building awareness was our biggest hurdle. In just a few months, Centrisys helped us go from zero presence to being the go-to source on our category. We’re now seeing a pipeline of organic leads and even industry chatter about ‘AI purchasing bots’ that we kicked off,” – CEO of MCAI.