JetOctopus: 300% growth in organic traffic & ranking on LLMs

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Overview

JetOctopus is a technical SEO SaaS platform designed for large websites and enterprise SEO teams. Despite a powerful product, JetOctopus needed greater brand visibility and credibility in a competitive SEO software landscape. Centrisys partnered with JetOctopus as their strategic growth ally, crafting an insight-led content marketing and SEO program to elevate the brand’s profile. In just 12 months, this partnership transformed JetOctopus’s blog into a traffic engine – driving a 300% surge in organic traffic. This case study explains how Centrisys’s leadership in content strategy helped JetOctopus build topical authority and win over its target audience.

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Challenges

Breaking out in the crowded SEO SaaS arena was no small feat. JetOctopus faced well-entrenched competitors dominating search results and mindshare. Their target customers – enterprise and mid-market SEO teams – are highly discerning and expect deep, technical insights from content. Initially, JetOctopus had limited content visibility: few keywords ranked on page one, and their blog wasn’t reaching its traffic potential. The challenge was clear: build authority in technical SEO topics and attract their niche audience through educational, tactical content. JetOctopus’s lean marketing team also needed a way to consistently produce high-value content without pulling focus from core product development. They sought a partner who could not only create content, but also shape a long-term SEO strategy to elevate the brand’s presence.

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Strategy

Centrisys stepped in as a true strategic partner, developing a comprehensive plan to turn JetOctopus’s content into a growth engine. The strategy began with data-driven keyword research to uncover the technical SEO topics that enterprise users were searching for. From there, Centrisys built a content calendar prioritizing these high-impact topics – covering everything from crawl optimization tips to advanced log analysis techniques – aligning each piece with JetOctopus’s expertise.

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Execution focused on quality and consistency. Over the course of the engagement, Centrisys produced dozens of long-form articles, how-to guides, and case studies (60+ pieces in total). Each content piece was crafted to be educational and actionable, addressing real-world SEO challenges faced by large websites. This not only appealed to seasoned SEO professionals but also engaged mid-market teams looking to level up their technical SEO knowledge.

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Crucially, Centrisys didn’t just create new content – we optimized existing content on JetOctopus’s site as well. By auditing older blog posts and pages, we updated on-page SEO elements, improved internal linking, and refreshed outdated information. This gave underperforming content a second life, helping it rank and perform better.

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Throughout the process, Centrisys maintained a feedback loop with JetOctopus’s team. We provided detailed monthly performance reports, tracking keyword rankings, organic traffic, and user engagement metrics for each content piece. These insights allowed us to refine the strategy in real time – doubling down on topics that resonated and adjusting our approach where needed. This precise, iterative method ensured that every piece of content served a purpose in building JetOctopus’s topical authority and organic reach.

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Deliverables

Centrisys delivered a full-spectrum content marketing solution tailored to JetOctopus’s goals. Key deliverables included:

• Comprehensive Keyword Research & Content Calendar: An in-depth analysis of search demand in the technical SEO niche, and a structured editorial calendar focusing on high-value topics for JetOctopus’s audience.
• 60+ High-Quality Content Pieces: Long-form blog articles, technical guides, and thought leadership posts published over the campaign period, each exceeding quality benchmarks for depth and clarity.
• Content Optimization: Systematic updates to existing JetOctopus content (on-page SEO tweaks, refreshed copy, better linking) to boost performance and relevance.
• Monthly Reporting & Ongoing Refinement: Regular SEO reports with metrics from Google Search Console and analytics, plus strategy sessions to continually refine the content approach based on results.

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Results

In the span of a year, JetOctopus’s organic presence skyrocketed. The blog transformed from a minor traffic contributor to a major lead generator for the company. Organic traffic from blog content surged by over 300%.

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Google Search Console data (above) illustrates the story: as we rolled out optimized content, impressions in search results climbed steadily (purple line) and clicks (blue line) followed suit, reaching new highs by the end of the year. Crucially, this wasn’t just empty traffic – on-page engagement improved as well. Visitors were clicking through in greater numbers and spending more time reading, indicating the content was highly relevant and valuable to them.

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This content-driven approach didn’t just boost traffic; it dramatically expanded JetOctopus’s search footprint. Over the course of the engagement, the number of keywords for which JetOctopus ranked on page one of Google jumped from just a handful to several dozen.

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By consistently publishing authoritative articles on technical SEO topics, Centrisys helped JetOctopus secure top rankings for many high-intent queries. These new first-page keyword rankings not only amplified organic traffic but also reinforced JetOctopus’s credibility in the eyes of its core audience. The company went from being relatively unknown in content-heavy SERPs to outranking industry players on important topics – a testament to the topical authority built through our strategy.

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Client Feedback

“Working with Centrisys was a game-changer for our content and SEO efforts. They took the time to truly understand the technical SEO space and our audience’s needs. The quality of content and the results we’ve achieved speak volumes – we’ve seen our blog go from quiet to a buzzing source of traffic and leads. Centrisys has a way of turning complex SEO concepts into engaging stories that attract the exact audience we want.”
— Marketing Director, JetOctopus

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