211% Organic Traffic Growth for a FinTech Platform in 8 Months

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Overview

An innovative FinTech company provides digital financial tools and platforms to consumers and small businesses. Despite a strong product offering, the company struggled with low search engine visibility in a crowded fintech market. They engaged Centrisys as their SEO and content strategy partner to transform their organic presence. Centrisys developed a comprehensive SEO strategy focused on building trust in a regulated financial niche and driving qualified traffic. In just 8 months, this partnership yielded a 211% increase in organic traffic and over 100+ new first-page keyword rankings, significantly boosting the client’s online reach and authority.

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Challenges

• Crowded, Competitive Space: The fintech sector is dominated by well-established brands and high-authority websites. Our client’s pages were buried in search results, leading to minimal organic traffic. Competing against industry giants for valuable keywords was a major hurdle.
• Low Organic Visibility: Prior to Centrisys’s involvement, the company relied heavily on paid ads and word-of-mouth. Their website had little organic traction — few keywords ranked on page 1, and click-through rates were poor due to low search rankings.
• Trust & Compliance Requirements: As a provider of financial tools, the client faced a trust barrier with online audiences. Users and regulators alike expect accurate, secure, and authoritative content. Any SEO content strategy needed to not only rank well, but also build credibility in a regulated niche (finance) where misinformation can erode trust.
• Diverse Target Audiences: The company served both individual consumers and small-to-medium enterprises (SMEs). This meant the content had to address a wide range of financial pain points — from personal budgeting for consumers to cash flow management for business owners — all while maintaining consistency and authority.

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Strategy

Centrisys crafted an insightful, data-driven SEO strategy tailored to the client’s unique challenges. We began with a thorough SEO audit of the site’s technical health and current content. This audit uncovered technical issues (like slow load times and missing meta tags) and content gaps where competitor sites were capitalizing on topics our client hadn’t covered. Using these findings, we developed a multi-faceted plan:

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• Keyword & Content Roadmap: We performed extensive keyword research focused on the financial questions and pain points of both consumers and SMEs. Centrisys identified search terms that signaled high intent (e.g., “best budgeting tools for freelancers” or “how to improve small business credit”). From this, we built a content roadmap aligned to these queries, ensuring each piece of content would address a real user need. Crucially, we prioritized topics that would showcase our client’s expertise while remaining compliant with financial regulations.
• High-Quality Content Creation: Our team of content specialists and fintech subject-matter experts created and optimized over 80 new pieces of content (blog posts, how-to guides, and solution landing pages). Each content piece was written in clear, accessible language to resonate with target readers, and included factual, up-to-date information to meet the strict accuracy standards of the finance industry. We implemented on-page SEO best practices — engaging headings, relevant keywords, and schema markup for FAQs and how-to content — to maximize each page’s chance of ranking.
• E-A-T and Trust Building: Given the regulated nature of finance, we placed extra emphasis on demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). We added authoritative signals such as citing reputable financial sources within content, featuring author bios with financial credentials on blog posts, and highlighting trust badges/testimonials. This not only helped with SEO (as search engines prioritize trustworthy content) but also improved user confidence in the brand.
• Technical SEO Enhancements: Centrisys’s technical team addressed backend issues that were hindering organic performance. We improved site speed through image optimization and caching, ensured mobile responsiveness across all pages, and fixed broken links and crawl errors. We also refined the site’s information architecture — restructuring navigation and adding internal links — so that both users and search engine crawlers could easily discover the new content. These changes removed barriers that previously prevented the site from ranking well.
• Continuous Optimization & Analytics: SEO is not a one-time set-and-forget effort. We set up monthly SEO analytics reports and keyword tracking to monitor progress. Using Google Search Console and Google Analytics data, the Centrisys team tracked which new pages were gaining traction and which keywords were moving up in rank. This agile, iterative approach allowed us to adjust the content roadmap on the fly — for example, creating additional content around terms that showed promise and refining pages that underperformed. The client received detailed monthly updates, showcasing gains in traffic, rankings, and engagement metrics, which built their confidence in the strategy.

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Deliverables

Centrisys worked as an extension of the client’s team, delivering a complete suite of SEO services and assets on schedule. Key deliverables included:

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• SEO Audit & Strategy: A full technical and content audit with a bespoke SEO strategy document outlining quick wins and long-term tactics.
• Content Roadmap: A strategic editorial calendar targeting the most valuable search queries of consumers and SMEs, mapped to different stages of the financial decision-making journey.
• 80+ Optimized Content Pieces: Research-driven blog posts, tutorials, and landing pages. Each was optimized for target keywords and formatted for readability (with images, infographics, and clear calls-to-action driving to the client’s platform).
• Technical SEO Improvements: Implementation of site fixes (page speed optimizations, mobile UX enhancements, URL restructures, SSL/security checks, and schema markup) to ensure the website met Google’s Core Web Vitals and other quality criteria.
• Monthly SEO Reports: Ongoing reporting on organic traffic, keyword rankings, click-through rates, and user engagement. These reports included insights and recommendations for continuous growth, keeping the client in the loop and our team accountable for results.

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Results

The SEO campaign not only met but exceeded the client’s objectives, demonstrating the massive ROI of a focused organic strategy in fintech. Over an 8-month period, the client saw dramatic improvements in visibility and user engagement:

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Thanks to Centrisys’s content and SEO efforts, organic search traffic skyrocketed by 211%. Google Search Console data (above) illustrates the “hockey stick” growth trajectory — starting from a low base and accelerating as new content gained traction. This meant that thousands more consumers and business owners were discovering the client’s platform each month through unpaid search. Equally important, these visitors were highly qualified (drawn by intent-driven content), leading to better engagement and conversion downstream.

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The site’s keyword footprint also expanded significantly. Over 100 new keywords cracked Google’s first page. Initially, the client had only a handful of page-one rankings (mostly branded terms). After 8 months, they were ranking on page 1 for many high-value keywords relevant to their products — from “small business budgeting tips” to “digital banking tools for entrepreneurs.” This broad first-page presence greatly increased the company’s online visibility and positioned them as an emerging authority in their niche. Ranking for informational queries also meant our client was often the first touchpoint for customers researching financial solutions, giving them a competitive edge over larger rivals in capturing mindshare.

Improved rankings and fresh content led to better user engagement across the site. Users were not only finding the site more often, they were also engaging more deeply with the content. The site’s average click-through rate (CTR) from Google search results improved by about 25% as our meta titles and descriptions attracted more clicks. Once on the site, visitors spent more time reading (average time-on-page increased by roughly 30%), and the bounce rate dropped by nearly 20% as the new content matched user intent and kept them browsing. These positive engagement signals further reinforced the site’s SEO performance, creating a virtuous cycle of improving rank and traffic quality.

Another noteworthy outcome was the boost in the client’s overall digital authority. The combination of authoritative content and technical optimizations didn’t just please traditional search engines — it also garnered attention from emerging AI-driven search tools. The client’s content began appearing in Google’s experimental AI-powered search results and other generative AI discovery platforms. In an era where users ask AI assistants for recommendations, having content featured in those answers can be a game-changer. Our SEO work ensured the client’s information was well-positioned for the future of search, not just the present.

Client Feedback

“Partnering with Centrisys was one of the best decisions we made to grow our online presence. Their team’s expertise in SEO and content was evident from day one – they took the time to understand our business and the sensitive nature of fintech marketing. Eight months later, the numbers speak for themselves: our organic traffic has more than doubled, and we’re ranking on the first page for keywords we only dreamed of before. Beyond the numbers, Centrisys helped us build credibility with our audience through genuinely helpful content. They felt like an in-house team, proactively updating us and adjusting tactics each month. In a competitive industry, Centrisys has given us a real competitive edge.”
– Head of Marketing, FinTech Company

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