B2B Homepage Blueprint: The Ultimate Customer-Centric Layout

Technology providers often struggle with marketing that’s too focused on their own products, leading to an inside-out vendor-centric approach that alienates your customers and drivers them away. The homepage is for your decision-maker buyers, not your end-users and to keep them engaged, you need to:

1. Offer a compelling reason for them to consider a change.

2. Clearly communicate the value your offering brings to their business.

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Your homepage should immediately communicate what you do and your unique position in the market. Showcase the quantified outcomes your offering achieves, centred around operational or financial benefits. Build trust in your ability to support with logos, testimonials and feedback from industry leaders.

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As users explore your site, they’re looking for straightforward CTAs with a clear value transfer, ungated resources, brief and informative videos, and clear imagery. Strip away unnecessary content.

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To guide your customers’ journey, provide self-selection options in your navigation, enabling buyers to quickly find information relevant to their industry, role, or challenges.

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Implementing these 10 strategies will help your homepage better align with your decision-maker buyers’ needs and enhance your demand generation success.

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